When during a focus group discussion
the people who are thought to be the most talkative ones should be sitting beside the moderator, while the more passive ones should be sitting directly opposite the moderator.
This move ensures that the active ones get the least attention while the passive ones get the most attention, and will be encouraged to speak up more.
Tuesday, July 1, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment